Tag: twitter data

The golden rules of social media for brands, according to Twitter data

by Andrew Hanelly

We’ve heard Twitter described as a lot of things: A water cooler, a tool for democracy, a cesspool, a giant waste of time. It’s that last one that causes the most controversy in the brand marketing world. Should we be on Twitter? (Definitely maybe).  Do people even want to hear what we’d have to tweet? […]