Tag: media consumption habits
Inbound channels are a mess right now. Let’s consider the evidence: Twitter is an ongoing saga. Facebook is in decline. Instagram and TikTok aren’t designed to drive traffic anywhere but their own platforms. Search is existentially threatened by AI, and changes to Google’s algorithm – scratch that, the product and service it provides overall – […]
Content Marketing Institute’s 2023 B2B Content Marketing Report dug into the biggest content marketing challenges today. 61% of marketers responded that their biggest outstanding challenge this year was creating content that could appeal to different stages of a buyer’s journey. The success of any content marketing effort relies not just on the quality of the […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) What are the most successful content marketers doing differently from everyone else? New research from Content Marketing Institute […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) A story detailing the Reuters Institute’s predictions for 2022 included a finding that four in five surveyed publishers […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Like many marketers, we’ve been reflecting on – and imagining – what 2022 might look like for our […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) We recently published a TL;DR on what a trillion ad impressions could teach you about content marketing. But […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) New research confirms what smart marketers have known all along: Great creative doesn’t just deliver warm and fuzzy […]
If your communications aren’t matched to how your audience uses technology and the internet, how can you expect to reach and engage them?