Tag: marketing effectiveness

What a trillion ad impressions can teach us about more effective content marketing

by Andrew Hanelly

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.)  New research confirms what smart marketers have known all along: Great creative doesn’t just deliver warm and fuzzy […]

Digital isn’t just a marketing channel. It’s a layer over your entire marketing function.

by Kim Raines

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) We may finally be at the point where “digital marketing” becomes simply “marketing” — as this unfolds, marketers […]

Brands love telling their story. Are audiences listening? One study aims to find out.

by Krystle Kopacz

brand-heritage-abstract-image

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Lots of brands like to tell their story (to mixed reviews among audiences). But what elements of a […]