Tag: data-driven content

Are you bridging the “digital divide” in your communications?

by Joshua Lasky

digital-communications-audience-disconnect

If your communications aren’t matched to how your audience uses technology and the internet, how can you expect to reach and engage them?

From intuition- to data-driven: New York’s biggest hospital system on content (and COVID)

by Krystle Kopacz

data-driven-content-the-well-northwell

Julie Shapiro remembers when she first decided to publish a story about the coronavirus. It was early February 2020, and the virus had just begun to circulate broadly in China. She called one of New York’s best infectious disease specialists, and in hours had a story on the threat that “just blew up — people […]