Tag: content marketing
Is expertise the new currency in a world of AI-generated content? Here are how search leads from ESPN, Amsive Digital and The Washington Post are thinking about use of their experts: “…Give your brand staff a real, true voice with opinions and perspectives” “We want to elevate the experts that we have on staff and […]
I love a good underdog story. In marketing, going against a huge budget can be demoralizing. But huge budgets have a lot of distractions and bureaucracy and hubris, too. You can succeed by being more focused, more organized, and more ruthless than well-funded competition. Here’s how: Pick a smaller subset of the audience and serve […]
Inbound channels are a mess right now. Let’s consider the evidence: Twitter is an ongoing saga. Facebook is in decline. Instagram and TikTok aren’t designed to drive traffic anywhere but their own platforms. Search is existentially threatened by AI, and changes to Google’s algorithm – scratch that, the product and service it provides overall – […]
Content Marketing Institute’s 2023 B2B Content Marketing Report dug into the biggest content marketing challenges today. 61% of marketers responded that their biggest outstanding challenge this year was creating content that could appeal to different stages of a buyer’s journey. The success of any content marketing effort relies not just on the quality of the […]
Have you ever sensed that your marketing efforts could be more effective? Maybe your audience engagement rates have slipped a bit over time, or you’re getting less feedback from customers than you used to? Recent research reports that 50% of B2B content marketers flagged data management and analytics as a priority area for their organizations, […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) As a rule, top-performing marketers prioritize their audience’s needs. But developing a true understanding of those needs can […]
We spend a lot of time talking about attention: how to understand it, how to earn it, how to use it to grow. Attracting attention from your target audience is the most foundational building block of content marketing. Without it, your efforts don’t matter. But the second critical building block is trust. Once you’ve commanded […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) What are the most successful content marketers doing differently from everyone else? New research from Content Marketing Institute […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) So you’ve dedicated time and resources to creating new content for your organization. But how much are you […]