Category: Content Strategy
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here. Social platforms have every incentive to help marketers be more effective with their ad budgets, and three of […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) We recently published a TL;DR on what a trillion ad impressions could teach you about content marketing. But […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) It was only four short years ago when 70% of consumers indicated in a study that they wanted […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) We may finally be at the point where “digital marketing” becomes simply “marketing” — as this unfolds, marketers […]
Julie Shapiro remembers when she first decided to publish a story about the coronavirus. It was early February 2020, and the virus had just begun to circulate broadly in China. She called one of New York’s best infectious disease specialists, and in hours had a story on the threat that “just blew up — people […]
This article is part of a new content series from Revmade that explores how the most dynamic content marketers approach their work. These days, Sondra Hadden’s work is all about creating demand for content. The first half of her job focuses on building a magnet for scientific audiences to discover American Chemical Society’s (ACS) media […]
Your target audiences and buyer personas are defined, and they’re already helping your organization connect its work and communications to buyer goals. Congratulations — it takes a lot of legwork to detail and segment this group, and after it’s done (if it’s done right), it all seems obvious in hindsight. That’s how you know the […]
Behind every successful content marketing program is at least one person who cares a whole hell of a lot. That person is the difference between content that feels like a deliverable and content that feels like a destination. Based on our experience working with marketers behind some of the most successful and sustainable programs in […]
This article is part of a new content series from Revmade that explores how the most dynamic content marketers approach their work. Chloe Thompson has a system for her company’s content marketing. And it’s powered by constant communication — and strong partnership — with her sales team. Last week, a sales development representative shot her […]