Author: Krystle Kopacz

The (necessary, hated) discipline of content strategy

by Krystle Kopacz

foosball table

The work of building a content strategy can be daunting. And then, somehow, it gets harder.  “Saying NO to off-strategy requests” is a common conundrum for our clients. It makes sense: To effectively build a content strategy, you need to drive some level of consensus, buy-in and excitement across departments. In laying the groundwork, you […]

  • Posted in Content Strategy
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Focus on building editorial franchises, not ‘content marketing’

by Krystle Kopacz

For brands looking to build future content marketing strategy, editorial franchises are critical.

Are you empowered to solve problems for your audience as your primary goal?

  • Posted in Future of Marketing
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A simple framework to add structure, purpose and focus to your branded content approach

by Krystle Kopacz

By using a framework for understanding the role your content plays in the lives of your audience members you’ll be on the right path to building structure and loyalty into your content brand.

  • Posted in What is "Content" Anyway?
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Brands are bringing their agency work in-house. Here’s why.

by Krystle Kopacz

Moving at the speed of digital while dealing with a talent crunch? Things were bound to break sometime.