Author: Krystle Kopacz
Content teams are small. Content demand is high. Content teams want to produce more. But they have trouble justifying the investment. What’s happening here? It’s long been understood that content is the currency of digital media, and the organizations that can leverage it to earn attention have a significant competitive advantage. New research from Parse.ly […]
What makes your audience care about the content you’re producing? Regardless of where you are in executing your content strategy, this is the foundational question that must be researched, determined, revisited, obsessed over. So much so that The Atlantic recently posted a robust explanation of what matters to its readers, defined by two years of […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) We spend a lot of time talking about what audiences are doing — what they’re searching for, reading, […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here. Social platforms have every incentive to help marketers be more effective with their ad budgets, and three of […]
Julie Shapiro remembers when she first decided to publish a story about the coronavirus. It was early February 2020, and the virus had just begun to circulate broadly in China. She called one of New York’s best infectious disease specialists, and in hours had a story on the threat that “just blew up — people […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Lots of brands like to tell their story (to mixed reviews among audiences). But what elements of a […]
This article is part of a new content series from Revmade that explores how the most dynamic content marketers approach their work. These days, Sondra Hadden’s work is all about creating demand for content. The first half of her job focuses on building a magnet for scientific audiences to discover American Chemical Society’s (ACS) media […]
Your target audiences and buyer personas are defined, and they’re already helping your organization connect its work and communications to buyer goals. Congratulations — it takes a lot of legwork to detail and segment this group, and after it’s done (if it’s done right), it all seems obvious in hindsight. That’s how you know the […]
This article is part of a new content series from Revmade that explores how the most dynamic content marketers approach their work. Chloe Thompson has a system for her company’s content marketing. And it’s powered by constant communication — and strong partnership — with her sales team. Last week, a sales development representative shot her […]