Author: Joshua Lasky

Content Marketing Institute’s 2023 B2B Content Marketing Report dug into the biggest content marketing challenges today. 61% of marketers responded that their biggest outstanding challenge this year was creating content that could appeal to different stages of a buyer’s journey. The success of any content marketing effort relies not just on the quality of the […]

audience-research-like-constellations

Have you ever sensed that your marketing efforts could be more effective? Maybe your audience engagement rates have slipped a bit over time, or you’re getting less feedback from customers than you used to? Recent research reports that 50% of B2B content marketers flagged data management and analytics as a priority area for their organizations, […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Is better user experience a search ranking factor? Site loading speed has long been a key measure of […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Congratulations – you just deployed a big report that your team had been working on for what seemed […]

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  • Comments Off on The content consumption gap: An emerging content marketing challenge

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) So you’ve dedicated time and resources to creating new content for your organization. But how much are you […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Are you looking for direction on where to put your marketing dollars (and resources) in the year ahead? […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) A story detailing the Reuters Institute’s predictions for 2022 included a finding that four in five surveyed publishers […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here. How many unique types of content have you explored (or been asked to create by overzealous stakeholders) over […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here. How many times have you listened to the re-release of Red this past week? While Swifties may be […]