Month: February 2022
Content teams are small. Content demand is high. Content teams want to produce more. But they have trouble justifying the investment. What’s happening here? It’s long been understood that content is the currency of digital media, and the organizations that can leverage it to earn attention have a significant competitive advantage. New research from Parse.ly […]
It started out with a click; how did it end up like this? Who among us hasn’t fallen victim to a Netflix binge? The streaming platform has mastered the watch-repeat cycle that marketers call “engagement” and researchers refer to as “the rabbit hole effect,” or people’s tendency to keep consuming a certain type of media. […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Subscription services have infiltrated our lives – in the form of monthly subscription boxes, weekly grocery deliveries, and […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) A story detailing the Reuters Institute’s predictions for 2022 included a finding that four in five surveyed publishers […]