Month: February 2021

Creating content at the speed of culture—without being slowed down by bureaucracy

by Krystle Kopacz

content-governance-abstract-art

  “These independent content creators are killing us,” a head of marketing told me recently.Does this sound familiar? In many markets, Instagrammers, newsletter writers, and YouTubers with next-to-nothing budgets are amassing audiences and trust faster than comparatively well-funded and resourced operations (for example, 90% of the content Gen Z consumes is created by individuals, not […]

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The truth about moments of truth in marketing

by Andrew Hanelly

plugging expertise into marketing abstract art

I found myself deep in a rabbit hole of anxiety one recent night, with a headache and a clicking sound that both felt like they were getting more intense by the second. Oh, what, you thought I was describing my symptoms? Nope, just describing my experience searching for medical advice online. (The clicking sound was the […]

An approach for making better content decisions

by Joshua Lasky

Do you use marketing platforms and listening tools to get data, or to get insights?