Month: July 2020

Is your content marketing growing your business? Here’s a checklist to guide your thinking.

by Joshua Lasky

Reflect, for a moment, on your organization’s marketing efforts over the past year. You identified your target audience, laid out a content strategy, created (and produced against) an editorial calendar, and distributed that content out across your preferred platforms and channels. Hopefully you even followed our five-step process to improve your content marketing results! But… […]

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